Super Bowl advertising themes that emerged in a pandemic world
Set against the backdrop of the COVID-19 pandemic and all of its ramifications, this year’s Super Bowl was unlike any other — from the buildup and the game-day experience to the way brands leveraged...
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As the sports betting industry grows, DraftKings aims to spend its way to the...
The sports betting industry exploded in 2020. Buoyed by increased legalization in states across the country, the sports betting industry broke records for the total amount legally wagered, even despite...
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Baseball seeks to grow its youth movement
Across the sports world, Gen Z consumers are not following sports to the same degree as their older generational counterparts. Among the sports with the biggest problem attracting younger fans,...
View ArticleNIL opens a new era of collegiate athlete marketability
On July 1, 2021, the NCAA removed prohibitions that prevented college athletes from benefiting from their name, image and likeness (NIL). Thus, college athletes can now make money through partnerships,...
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Microsoft smashed gaming industry record with the purchase of Activision...
Microsoft is looking to carve out a larger piece of the metaverse through its acquisition of Activision Blizzard’s legendary IP. Brands and individual gamers alike will be looking to get a piece of...
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Canadians and baseball: It’s just casual
The 2022 baseball season kicks off today and fans across the country are looking forward to Canada’s only MLB team, the Toronto Blue Jays, contending for a championship. But Canadians have a unique...
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3 key ways restaurants can connect with gamers
Mintel segments gamers based on their top reasons for playing games. Foodservice operators can explore four gamer audiences – Achievers, Explorers, Socializers and Competitors – and target the segment...
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Sports Betting: The New Frontier for Brands In Sports
As the World Series gets underway next week, sports fans are in the middle of one of the busiest times of the year: football, baseball, hockey and basketball are all in action at the professional...
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Has Football Fumbled? What Brands Need to Know.
With the teams set, Rhianna locked in, and record ad spend leading up to Super Bowl LVII, football continues to dominate the American sports landscape. Although football enjoys strong financial...
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How Women Dominated This Year’s Super Bowl Viewing Experience
When she’s not busy preparing Totino’s pizza rolls for her husband and his friends during the Super Bowl, what’s a woman to do? Well, if it’s SNL, she can turn to Totino’s Super Bowl Activity Pack for...
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“Tourism + Sports” Promote Consumption Growth during Chinese Golden Week...
The Asian Games was held in China’s eastern city of Hangzhou in October this year, coincided with China’s National Day that Chinese citizens enjoyed a week-long holiday (Golden Week) for it, which...
View ArticleTrends Shaping the Future of the Cycling Industry
Bicycles have been a part of our world for over two hundred years, and even now, the world of cycling is ever-changing. With fluctuating economic conditions impacting the popularity of cycling in the...
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The Future of Video Gaming and Consumer Expectations
You’ve just sat down. VR Headset on. What now? This article aims to get you inside the head of your consumer. As a gaming brand, it can be tough to keep up with the constantly changing landscape of...
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Game Changers: Women in the Gaming Industry
The video gaming industry is experiencing a welcome shift, with women gamers making up a significant and ever-growing portion of the player base. Nearly three-quarters of women play video games, and...
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